The three pillars of my professional philosophy
Educate
The backbone of every successful marketing program comes from understanding the nuances that exist within it. I strive to understand not only what the data says but how it was obtained. The long term success of any program comes from implementing a strategy based on accurate information.
Evolve
Because this world is dynamic, plans and strategies change all the time. As marketers, we need to be ready to pivot as necessary to stay relevant with our consumers. I enjoy the challenge of embracing change.
Execute
I enjoy executing plans because that is when I really get to see what happens. No one can ever predict that plans will always go smoothly; however, I don’t want to deny the opportunity to say “I gave it my best shot”. If things don’t work, you pivot and move on.