Data driven, results oriented

Professional experience

Sr. Manager, Consumer Channels for Lookout Life (June 2023—Present)

Sr. Manager, Consumer Channels (May 2022—June 2023) *acquired by F-secure

Managed mobile user acquisition, lifecycle marketing communications, and retention initiatives
Increased monthly active users engagement by 10% through restructuring and streamlining lifecycle communication flows to the subscriber base
Collaborated with data teams to build reports for LTV analysis, churn monitoring, revenue reporting, and more
Spearheaded app store optimization initiatives resulting in immediate uplift to downloads within the first 30 days
Initiate plans for pricing strategies to improve net billings for the subscription business

Sr. Director of Business Development, Finance (Nov 2021—Feb 2022)

Director of Business Development, Finance (Oct 2020—Nov 2021)

Built and scaled a 7 figure revenue generating site focused on lead gen for America's top mortgage brands
Sourced and self-managed an additional 30% new advertiser lead generation partnerships within the first year
Led strategy and managed P&L for site growth averaging 10-20% gross profit goals
Key stakeholder in development of product and reporting recommendations to improve site profitability
Restructured workflow with paid search team to align traffic buying strategies with advertiser goals

Sr. Marketing Manager, Customer Acquisition (Web and Mobile)

Oversaw the company’s largest performance digital acquisition channels
Built go to market plans for new growth channels such as content and influencer marketing
Restructured mobile user acquisition program resulting in immediate 200% ROAS uplift
Used data to drive product marketing initiatives that aligned towards branding objectives
Collaborated with cross functional product teams across wide range of revenue impact projects
Developed CRO and landing page test plans across both organic and acquisition traffic

Marketing Manager, Mobile User Acquisition (July 2017—August 2018)

Scaled a multi-million dollar program for the Norton apps portfolio (achieving bookings plan with 10% month over month growth)

Efficiently managed 7 figure quarterly media budgets while achieving strict ROAS goals
Developed new partner relationships and build out mar-tech stacks to improve acquisition efforts
Negotiated vendor relationship contracts as well as developed new program compliance processes
Led cross functional initiatives to improve CX for users on mobile e-commerce platform

Sr. Online Program Manager (Jan 2015—July 2017)

Managed the global e-commerce affiliate program (multi-million dollars in annual revenue)
Increased average new customer sales by 15% with no increase to budget spending
Collaborated on CRO efforts to improve e-commerce shopping cart experience
Managed relationships with vendors and agencies focused on SEM, display, email, social, and mobile
Introduced new revenue streams contributing to 20% of overall program sales

Director of Business Development

Reported to the VP of Business Development; implemented brand and market penetration strategies for the North American market
Traveled for sales meetings and attended all industry trade shows (domestic and global)
Formulate new revenue opportunities across both new/existing advertiser, publisher, and DSP relationships

Sr. Business Development Manager

Member of the UK leadership team; comprised of senior managers and directors
Started the UK affiliate network from the ground up averaging 100% growth month to month
Established international business partnerships across the UK and EU markets

Sr. Marketing Manager

Managed a team of 8 email delivery managers responsible for generating $3MM/month
Developed an internal performance marketing team generating $1MM/month within the first year
Implement new operational strategies resulting in 10-15% revenue increases for the department